Weekly Ontraport Snapshot
Sep 11 to Sep 19
Sep 11, 2026, 8:00 PM – Sep 18, 2026, 8:00 PM (New York time, EDT)The exact 7-day window this report pulled, shown in your Ontraport account’s timezone (America/New_York). To validate any number, filter the matching date field — e.g. Date Addedfor new contacts — to this range in Ontraport. Times are converted from Ontraport’s stored UTC instants, so the underlying filter is exact.New report sends Mondays, around 3 AM (New York time)
The window is exactly 7 days: period start is when this run began, period end is 7 days later (the data cutoff — when the first query runs; the row's generated_at is a few minutes later, after the whole pipeline finishes). Both are converted from Ontraport's stored UTC timestamps into the account's own timezone (read live from Ontraport's account settings) for display only — every query below still filters on the underlying UTC instant.
Duper
Duper's Take
Contacts
New contacts243 total new contacts, 6 unsubscribed or bounced the same week, 237 still active
243
56 (30%)
Lost contactsWho left your mailable list this week
14 unsubscribed · 5 hard bounced · 1 spam complaint · 158 other status changes
“Other status changes” are contacts who became non-mailable with no matching event in Ontraport’s activity log — no unsubscribe, bounce, or spam complaint, and no timestamp — so they can’t be listed one by one. It’s measured as the rise in your opted-out total (this week’s opted-out count minus last week’s). That happens when something switches a contact’s Bulk Email status off outside the contact’s own action — an automation, a manual edit, or an import. Most often it’s an automation that unsubscribes inactive contacts (for example after a long stretch with no opens, clicks, or purchases), which can retire a batch at once and show up here as a spike that isn’t active churn.
14 unsubscribed · 5 hard bounced · 1 spam complaint · 158 other status changes
“Other status changes” are contacts who became non-mailable with no matching event in Ontraport’s activity log — no unsubscribe, bounce, or spam complaint, and no timestamp — so they can’t be listed one by one. It’s measured as the rise in your opted-out total (this week’s opted-out count minus last week’s). That happens when something switches a contact’s Bulk Email status off outside the contact’s own action — an automation, a manual edit, or an import. Most often it’s an automation that unsubscribes inactive contacts (for example after a long stretch with no opens, clicks, or purchases), which can retire a batch at once and show up here as a spike that isn’t active churn.
178
10 (6%)
Net contactsNew contacts minus lost contacts this week — your real list growth.
+65
46 (242%)
New contacts · last 9 weeks
Jul 18 – Jul 25: 197Jul 25 – Aug 1: 163Aug 1 – Aug 8: 242Aug 8 – Aug 15: 226Aug 15 – Aug 22: 173Aug 22 – Aug 29: 251Aug 29 – Sep 5: 257Sep 5 – Sep 12: 187Sep 12 – Sep 19: 243
avg · 215Top 3 entry points
| Source | Contacts |
|---|---|
| Form: Free Profit Planner | 27 (39%)96 |
| Form: Newsletter Opt-in | 3 (5%)61 |
| Form: Launch Accelerator Waitlist | 7 (19%)44 |
Email
SendsMarketing emails sent this week (the increase in total sends since last Monday).
3,926
686 (15%)
Open rateOpens ÷ sends for this week's email activity.
46%
1.0 pts
Click rateClicks ÷ sends for this week's email activity.
13.2%
0.8 pts
Email sends · last 9 weeks
Jul 18 – Jul 25: 2,035Jul 25 – Aug 1: 2,035Aug 1 – Aug 8: 665Aug 8 – Aug 15: 4,257Aug 15 – Aug 22: 3,590Aug 22 – Aug 29: 1,849Aug 29 – Sep 5: 2,662Sep 5 – Sep 12: 4,612Sep 12 – Sep 19: 3,926
avg · 2,848Top 3 active emails
| Sends | |
|---|---|
| Scale Summit — Early Bird | 128 (11%)1,296 |
| Weekly Newsletter — Vol. 214 | 83 (8%)1,109 |
| New Lead — Welcome #1 | 59 (9%)714 |
Website
Page visitsVisits to your tracked Ontraport pages this week.
15,906
1,593 (9%)
Form submitsForm submissions captured this week across all your forms.
285
37 (15%)
Link clicksClicks on your tracked links this week.
3,793
72 (2%)
Page visits · last 9 weeks
Jul 18 – Jul 25: 7,458Jul 25 – Aug 1: 7,458Aug 1 – Aug 8: 6,212Aug 8 – Aug 15: 12,249Aug 15 – Aug 22: 13,687Aug 22 – Aug 29: 8,125Aug 29 – Sep 5: 9,182Sep 5 – Sep 12: 17,499Sep 12 – Sep 19: 15,906
avg · 10,864Top 3 pages
| Page | Visits |
|---|---|
| Homepage | 343 (6%)5,572 |
| Free Profit Planner — Opt-in | 540 (11%)4,314 |
| Launch Accelerator — Sales Page | 449 (10%)3,898 |
Purchases
RevenueRevenue collected this week, net of any refunds.
$11,451
$2,652 (18%)
OrdersIndividual orders placed this week.
68
4 (6%)
CustomersDistinct customers who made a purchase this week (new and returning).
60
1 (2%)
Revenue · last 9 weeks
Jul 18 – Jul 25: $12,282Jul 25 – Aug 1: $8,575Aug 1 – Aug 8: $9,854Aug 8 – Aug 15: $13,540Aug 15 – Aug 22: $11,660Aug 22 – Aug 29: $8,501Aug 29 – Sep 5: $11,266Sep 5 – Sep 12: $14,091Sep 12 – Sep 19: $11,451
avg · $11,247Top 3 products
| Product | Revenue |
|---|---|
| Launch Accelerator Course | $1,693 (20%)$6,766 |
| Scale Summit — Live Ticket | $688 (19%)$2,985 |
| Momentum Membership (Annual) | $80 (9%)$954 |